I can’t end this 2016 without talking about this, the new identity for the Mexican gas stations “Oxxo Gas”, which is part of the company Oxxo, the largest chain of convenience stores in Mexico owned by FEMSA -the largest franchise bottler of Coca-Cola products in the world by volume.
Tag: myfopinion
Dell, one of the largest technological corporations in the world and mostly known for its computer business, has become the world’s largest privately controlled tech company due the recent acquisition of EMC, the world’s largest provider of data storage. This new fusion led to new changes, such as the creation of Dell’s parent company: Dell […]
El Canal de las Estrellas, now called “Las Estrellas” (The Stars), the TV channel with the largest audience in Mexico and the main channel of Grupo Televisa, revealed this August 22th its new image and name as part of the transformation the company has planned for the network, which includes new prime time shows, more […]
Vevo, the music video and entertainment platform by Sony and Universal, introduced last month a new identity designed by the Brooklyn, NY-based studio: Violet Office.
Fanta New Identity and Packaging
For the 9th time in its history, Fanta, the famous orange flavored drink from The Coca-Cola Company, has renewed its image in order to connect with a younger and teenage audience, though it has been launched only in 4 European countries – Italy, Poland, Serbia, and Malta- so far, but it is expected to become the international image […]
Messenger New Emojis
By now you already noticed the new Messenger emojis, but do you know who designed them and why? No? Don’t worry that’s why I’m here. These new 1,180 emoji images are available exclusively in Facebook Messenger and were designed by The Iconfactory, a company specialized in icons, user interfaces, and branding design from Greensboro, NC.
Vips New Concept
Hey moms and grandmas, get outta the way ’cause here come the Millenials. Vips, the most famous Mexican casual family restaurant chain, with 50 years of experience and after being bought by the multi-brand restaurant operator Alsea, renews its image and concept to attract the new generation of youngsters.
One year after implementing the ‘One Brand’ Strategy and changing its packaging design, Coca-Cola unveiled a new series of graphics that seek to strengthen its strategy of linking its products and showing the characteristics of all four Trademark Coke brands – Original, Zero, Light and Life – at an event in Mexico City, which will […]
Tecate: Somos BAX – By Nómades
“Somos Box“— We are box—, popularly known as “Te hace falta ver más box” is an ad campaign for the Mexican beer ‘Tecate’ created by the Mexican advertising agency ‘Nómades’, and produced by Central Films starring Sylvester Stallone.
7TV Rebranding – by Greg Barth
Greg Barth, award winning director, artist and designer from Geneva, Switzerland, was commissioned to give a new look to the Russian channel “7TV” , a channel known as “Do-it yourself channel” (the kind of channel moms like to watch).