The Brand Inquirer / Worldwide Branding and Graphic Design NewsAnimal Planet, Discovery’s paid-for channel specialized in educational and reality nature programmes, has launched a new brand identity designed by the independent New York-based graphic design firm Chermayeff & Geismar & Haviv.
Sol Beer, the Mexican imported lager managed by MillerCoors in the U.S., has recently been relaunched in the U.S. market with a refreshed identity designed by Soulsight Chicago. The Sol brand will be relaunched nationwide with a special focus on five key markets with large Mexican populations: Southern California, Arizona, Texas, Illinois, and Las Vegas. […]
I will like to finish the #typographyisthenewbrand series with a bespoke typeface I believe is perfectly designed, as it balances functionality and customization. I am talking about “IBM Plex”, the custom-made font designed by the American typographer Mike Abbink and the Dutch design firm Bold Monday, for the technology innovation company IBM.
I can’t end this 2016 without talking about this, the new identity for the Mexican gas stations “Oxxo Gas”, which is part of the company Oxxo, the largest chain of convenience stores in Mexico owned by FEMSA -the largest franchise bottler of Coca-Cola products in the world by volume.
The Brand Inquirer / Worldwide Branding and Graphic Design News 