COVERGIRL, the American cosmetics brand, announced the biggest reinvention in its 60-year history as part of a rebranding strategy that aims to define makeup as a form of self-expression. This rebranding features a new logotype, a new slogan that replaces the famous “Easy, Breezy, Beautiful.”, and a campaign Katy Perry, Maye Musk, Issa Rae, and […]
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