Categories
Full Opinions

Peugeot New Identity by Peugeot Design Lab

Peugeot, the French automaker, is the latest car brand to redesign its brand to reflect its move upmarket and electric future.

Categories
Full Opinions

Swarovski New Brand Identity by General Idea

Swarovski has launched a new brand identity inspired by the vision of its first-ever company-wide creative director, Giovanna Engelbert, where all forms of crystals are celebrated.

Categories
Fast Opinions Full Opinions

Facebook Messenger New Icon

Facebook has revealed a new colorful look for its Messenger app as part of its merging with Instagram.

Categories
Full Opinions

Rolls-Royce Brand Refresh by Pentagram

Pentagram’s Marina Willer has designed a new brand identity for the British luxury automobile maker Rolls-Royce Motor Cars to position itself as a House of Luxury and target its newer and younger clientele.

Categories
Full Opinions

Tecate Redesign by Elmwood New York

Tecate, Heineken’s second-largest beer brand, has launched a new brand identity designed by Elmwood New York to leave behind its toxic masculine identity and to connect with younger generations.

Categories
Full Opinions

Coors Light Packaging by Soulsight

5 years after its huge brand redesign, Coors Light has launched a new can design created by the Chicago-based branding agency Soulsight, and let me tell you something, they just did what I suggested back in 2015!

Categories
Full Opinions

Waze new identity by Pentagram

Waze, the Israeli GPS navigation app owned by Google, has gotten a new visual identity designed by Pentagram’s New York office. The refreshed identity includes a new logo and design system, as well as a set of redrawn avatars and icons.

Categories
Full Opinions

Google Photos New Icon

5 years after its creation, Google Photos has released some of its biggest updates, including a simplified design, a map view, and a simpler icon.