Airbnb Bespoke Typeface ‘Cereal’

Airbnb, the pioneer of the vacation rental sharing economy, launched last May its own bespoke typeface ‘Cereal’ designed by the international independent type design studio, Dalton Maag. Derek Chan (Creative Lead, Marketing) and Karri Saarinen (Design Lead, Design Language Systems) mentioned that the reason behind the creation of a custom-made typeface were specific business needs around […]

Super Bowl 2017 Ads

It is that time of the year again when American companies take money out from their pockets and fight to get a spot between the Super Bowl plays. This year the price for a 30 seconds’ tv spot was $5 million, and that’s only for airing the commercial, now imagine what these companies spent by […]