Android has unveiled a new 3D-style logo, replacing the lowercase wordmark and flat Bugdroid head introduced in 2019.
The updated logo features a 3D Bugdroid head and a new Bauhaus-inspired font with a capitalized “A.”
An early version of the new logo was unofficially revealed during the CES tech conference in January 2023, showcasing the 3D Bugdroid head alongside the previous lowercase wordmark.
Later in the year, at the Google I/O event, the new 3D Bugdroid was presented featuring various textures, emotions, and accessories to represent the customizable features of the new mobile OS.
The customizable Bugdroid harkens back to its previous iterations prior to 2017, where the Bugdroid featured candy-like textures that corresponded to each operating system version.
While the official launch of the new Android 14 OS is anticipated in August, Google has already confirmed that the recently unveiled logo represents their “new brand identity.” In a statement to 9to5Google, the Google team provided clarification on their position.
Following a similar trend, Apple has been exploring customization of its logo during Apple’s WWDC events, with the most recent example being the bubble-inspired theme.
Why is 3D design coming back?
After an era dominated by flat design and the standardized aesthetic popularized by the iPhone, there has been a resurgence of the Y2K aesthetic, characterized by metallic textures, 3D designs, and extreme customization.
Who could forget the days of coding MySpace profiles and changing phone cases?
The revival of the 3D design trend gained momentum with Apple’s introduction of new icons for MacOS Big Sur, and their influence in the design industry led to its widespread adoption.
Furthermore, advancements in technologies like AI, VR, and the Metaverse are bringing back the excitement surrounding technology, reminiscent of the excitement the internet brought in the early 2000s.
TBI