The year of beverage redesigns continues, and now PepsiCo has revealed a new global brand for Mirinda called “Making an M-pact,” developed by PepsiCo Design and Innovation.
![](https://thebrandinquirer.wordpress.com/wp-content/uploads/2023/05/mirinda-pepsico-redesign-new-logo-can-packaging-design-2023-international-1.jpg?w=1024)
For those not familiar with the brand, Mirinda is a fruit-flavored carbonated drink —mainly known for its orange flavor— that is marketed primarily outside of the United States.
Think of Mirinda as the archenemy of Fanta, which, oddly enough, also got a brand update this year.
The new visual identity puts boldness and creativity at the forefront to celebrate the courage of Generation Z to express their creativity and authenticity in real life and online.
We are pleased to unveil Mirinda’s new global brand platform that inspires vibrant creativity, encouraging Gen Z to harness their uniqueness as a superpower.
Eric Melis, Vice President Global Brand Marketing at PepsiCo
The new logo, developed by PepsiCo Design and Innovation, has been refreshed with a brighter green, sharper corners, and cleaner lines.
![Mirinda updates its brand with a focus on creative expression - The Brand Inquirer Design Branding Packaging News](https://thebrandinquirer.wordpress.com/wp-content/uploads/2023/05/mirinda-pepsico-redesign-new-logo-can-packaging-design-2023-before-after.jpg?w=1024)
The leaf was repositioned onto the initial letter ‘i’, and replaced as the focal point by an outlined M integrated into the background of the wordmark.
![Mirinda updates its brand with a focus on creative expression - The Brand Inquirer Design Branding Packaging News](https://thebrandinquirer.wordpress.com/wp-content/uploads/2023/05/mirinda-pepsico-redesign-new-logo-can-packaging-design-2023-cans.jpg?w=1024)
The M is reminiscent of the first Miranda logo created in 1959, which depicted a green letter “M” with a white outline.
![Mirinda updates its brand with a focus on creative expression - The Brand Inquirer Design Branding Packaging News](https://thebrandinquirer.wordpress.com/wp-content/uploads/2023/05/mirinda-pepsico-redesign-new-logo-can-packaging-design-2023-old.jpg?w=1024)
The packaging features playful colors representing the variety of Mirinda flavors combined with twirling spheres, fizzing bubbles, and zesty fruit illustrations – elements seen in the previous packaging design.
![Mirinda updates its brand with a focus on creative expression - The Brand Inquirer Design Branding Packaging News](https://thebrandinquirer.wordpress.com/wp-content/uploads/2023/05/mirinda-pepsico-redesign-new-logo-can-packaging-design-2023-before-after-can.jpg?w=1024)
The packaging features over 50+ color combinations and illustrations to represent all the flavors of the drink, from banana and green apple to cream soda and lychee.
![Mirinda updates its brand with a focus on creative expression - The Brand Inquirer Design Branding Packaging News](https://thebrandinquirer.wordpress.com/wp-content/uploads/2023/05/mirinda-pepsico-redesign-new-logo-can-packaging-design-2023-flavors.jpg?w=1024)
Kicking off with Vietnam and Thailand, Mirinda’s new visual identity will be rolled out across the leading 20 international markets from May 2023 with many featuring their native languages on the cans.
![Mirinda updates its brand with a focus on creative expression - The Brand Inquirer Design Branding Packaging News](https://thebrandinquirer.wordpress.com/wp-content/uploads/2023/05/mirinda-pepsico-redesign-new-logo-can-packaging-design-2023-international.jpg?w=1024)
The goal is to create a consistent global brand image no matter where consumers enjoy the drink.
Mirinda’s 50+ flavours are a treat for the senses, and we wanted the brand’s visual identity to look and feel the same.
Mauro Porcini, SVP & Chief Design Officer of PepsiCo
![Mirinda updates its brand with a focus on creative expression - The Brand Inquirer Design Branding Packaging News](https://thebrandinquirer.wordpress.com/wp-content/uploads/2023/05/mirinda-pepsico-redesign-new-logo-can-packaging-design-2023-japan.jpg?w=1024)
It is impossible not to think of Fanta when looking at this refresh. Both brands use the same design strategy to differentiate their flavors: custom illustrations and colors.
![Mirinda updates its brand with a focus on creative expression - The Brand Inquirer Design Branding Packaging News](https://thebrandinquirer.wordpress.com/wp-content/uploads/2023/05/mirinda-pepsico-redesign-new-logo-can-packaging-design-2023-fanta.jpg?w=1024)
However, I think Fanta’s simplicity is a winner here. Mirinda got caught up in the idea of creative expression and went overboard using bubbles, spheres, and outlines on the M.
Fanta is not the only drink that has been redesigned this year, 7Up, Pepsi, Minute Maid, and even Nesquick have updated their looks to resonate with the Gen Z.
TBI