Nike has taken over a massive LED billboard in Shinjuku, Tokyo, displaying a forced perspective 3D animation promoting Air Max Day 2022.
The 3D animation shows the famous sneaker through the years. It starts with Nike’s iconic orange box and an original Air Max that later morphs into various special edition versions like “Anniversary” and “Concepts’ Mellow.”
The campaign will be running from 21 March to 27 March, as March 26 is Air Max Day.
The ad was produced by CEKAI and art directed by Rei Ishii.
The Brand Inquirer / Worldwide Branding and Graphic Design News 