Super Bowl 2019 commercials empowering women!

This year’s Super Bowl LIII gave the Patriots its 6th championship by beating Rams 13-3, making history as the lowest Super Bowl scoring ever. But what also made history were the women starring in the commercials and the brands targeting female football fans with commercials that promoted products different than cleaning products (sorry sexy Mr. Clean).

Why is this important? Because only 23% of previous Super Bowl ads featured women, while the rest of commercials tended to target men even though 45% percent of the NFL fan base are women. This represents another step towards the reduction of social categorization and stereotyping.

Here are my top picks of this year’s Super Bowl commercials, including Olay’s and Bumble’s first big game ads, Sarah Jessica Parker and Zoe Kravitz drinking beer, Cardi B enjoying a Pepsi, and Toni Harris staring a Toyota’s commercial (Harris is the first female football player to receive a scholarship offer at a skilled position).

Bumble
In Her Court
Agency: FlyteVu + VMLY&R

Michelob ULTRA
So Pure
Agency: FCB

Toyota
Toni
Agency: Burrell Communications

Pepsi
More Than OK
Agency: Goodby Silverstein & Partners

Stella Artois
Change Up the Usual
Agency: Mother

Ram
Make Sure Of It
Directed by Jaci Judelson

Released 4 days before the Super Bowl as an online campaign.

Olay
Killer Skin
Agency Network: Saatchi & Saatchi

The Washington Post
Democracy Dies in Darkness
Agency: Mark Woollen & Associates

Google
100 Billion Words

KIA
Give it Everything
Agency: David & Goliat

Kia’s features the small town of West Point, Ga., where the brand has made Optima sedans and Sorrento SUVs and recently the new 2020 Telluride.

Preview

Coca Cola
A Coke Is a Coke

Inspired by the work of Andy Warhol, who said, “A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking.”

FedEx
What’s Inside?
Agency: BBDO

Launched in September 2018, and relaunched for the Super Bowl.

NFL
The 100-Year Game
Agency: 72andSunny

Bud Light
Special Delivery
Agency: Wieden + Kennedy

Bud Light’s trilogy of commercials aimed “to point out a key difference in Bud Light from some other light beers”, according to what the company said in a statement.

Bud Light x Game of Thrones
Joust
Agency: Droga5 Wieden + Kennedy